Tourism Experience Research In Xinjiang Kuqa County Based On ASEB Analysis

Tourism refers to a leisure experiences and activities in spare time that people leave their habitualresidence to carry out in different place.Tourism experiences refer to behaviors that tourists experience theobjective existences and phenomena in the tourist world.On the other hand,tourism experiences refer topsychological feelings that tourists abtain from tourism processes in the tourist world.It is a result of a kindof experience behavior.This paper tried to present the tourist experience in Kuqa by ASEB analysis method.Thereby,this paper can test and verifies tourism experience theories.Meanwhile,this paper expected tosurvey some problems occurred in Kuqa tourism development and provide suggestions for Kuqa tourism.This paper firstly summarized the domestic and overseas documents on tourism experience byliterature survey methodology.It lays the foundation for the research in this paper.This paper hadsummarized research achievements of domestic and overseas scholars.The aspects of research results aretourism experience motivations,tourism experience types,tourism experience quality and influence factors.This paper secondly investigated tourism resources in Kuqa county.Kuqa county is the birthplace ofQiuci culture in the silk road.Kuqa county is national famous historical and cultural city that possessnumerous heritage resources such as Kuqa Grand Canyon National Geopark,the Silk Road World CulturalHeritage Sites,Qiuci Culture heritages and world intangible cultural heritages etc.This paper conductedquestionnaire surveys and depth interviews with tourists on Kuqa county tourist experience.ASEB analysismethod was usded to analysed tourism experiences in Kuqa based on the results of questionnaire surveysand interviews with tourists.A systematic analysis of sixteen units was obtained to find existed problems byASEB analysis method.This ASEB analysis was combined strength,weakness,opportunity and threat ofkuqa tourism development with activity,setting,experience and benefit of Manning-Hass-Driver-Browndemand levels.Based on this,this paper summarized the tourist experience in Kuqa county.The sevensummaries are tourism destination image,tourist motivation,tourist consumption,interpersonal interaction,sensory experience,emotional experience,cognitive embodiment.Finally,development suggestions on Kuqa tourism experience are proposed based on the ASEBanalysis and tourism development theory.The proposals for tourist experience demand are constructiontourism production pedigree,improvement on Kuqa tourism facilities and tourism service,construction ofintangible cultural heritage tourism industrialization development mode,promotion industrialization oftourism souvenirs.