The Thematic Development Of Cultural Tourism Research

Along with the development of the multiplex tourism modality, the pursue for the dissimilar culture gradually becomes the key factor of tourist motivation. Driven by tourism economy, every tourism destination starts the work of the culture tourism development one after another, digs for all kinds of culture tourism resources actively, and designs them respectively, but usually most of them can't achieve the anticipant economic benefits on the seller's market. The main reasons is that tourism destination can't grasp the direction of cultural development of the region, and lack of remarkable characteristic. As a result, the anticipant economic benefits can not gained, and even worse the cultural tourism resources is destroyed.Faced with the problem of the cultural tourism development, this paper proposed the viewpoint of the thematic development of cultural tourism, employed the theory of "competition and cooperation" to place the cultural tourism development direction. The anthropology of tourism theory provided an "cross-culture communication" development idea. Finally this paper applied the theory which is used to appraise and exploit the cultural tourism resource to discuss the feasibility and the accuracy of the thematic cultural tourism development. For the case study, I choosed guangzhou city, mainly because there are rich cultural tourism resources but a fuzzy cultural tourism image in Guangzhou.The thesis has been divided into five sections as followings.The first section is a brief introduction. It includes the related definitions, the recent situations of research, the object and scope as well as the goal and significance of this research.The regulation and method of research is also established in this part.The second section is the foundition theories, which is used for related reference theory by the thesis. It includes Anthropology of tourism, Geography of toursim, the evaluate and develop methods of research, Regional tourism developmental strategy rationale.The third section is the case analysis and the theory summary, which is the key section of the thesis. Taking Guangzhou as the research scope, the author not only analyzed cultural tourism resources of Guangzhou and screened out the theme of the cultural tourism according to the existing problem, but also carried on the feasibility analysis.The fourth section is mainly about the application. It discusses the way and the method of the practical application, and proposes the advisory opinion which contributes to the theme of the cultural tourism of Guangzhou.The fifth section is about the conclusion and the discussion of this paper, which proposes the essential factor of the cultural tourism development.