The Study Of Tourism Mode Based On Tourism Cultural Development In The Northwest National Regions

Gannan Tibetan Autonomous Prefecture has rich, high taste, type full, feature thick tourism resources, tourism cultural local characteristics are clear, such as the distinctive ethnic culture, popular religion culture, thick grassland culture and so on. However, due to the economic development level and historical cultural origins and other reasons of Gannan, during the development of tourism industry, the tourism resources prominance are not clear, cultural characteristics are not been fully reflected; tourism development has brought alien cultures which have a tremendous impact on the local tourism cultural, and there are some undesirable tendencies. Based on this, protect, discover and promote cultural tourism in Gannan Prefecture, search for appropriate development model of tourism industry to promote the tourism industry develop healthly, orderly and rapidly in Gannan Prefecture, which is particularly necessary. This paper tries to explore a tourism development model which based on the development of tourism culturalMost researchs on current Gannan Prefecture tourism industry are from the perspective of economic development, but haven't give adequate attention to the role of cultural; in the local tourism industry, government and operators of tourism can understand the role of culture, but don't know why and how it is, the development of tourism cultural factors is not enough, induce a number of adverse effects. In view of this paper, I take Gannan Tibetan Autonomous Prefecture tourism industry as the research object, from a view of tourism cultural development, based on the actual situation in Gannan, analyse current tourism development mode and the lack of Gannan, summarized tourism cultural development type and its status. Use tourism, culture, economics, management science, folklore, and other related knowledge, discussed the relations between tourism industry and tourism. Use comparative method, results method, interpretation analysis, SWOT analysis and other methods, bring forward a mode combined culture-leading with government-leading of tourism industry model, including model structural analysis level, model construction layer, support layer and the target layer. In the Layer of structural analysis, let tourism cultural factors combine with tourism industry sectors;In the construction layer, build a new development model including government, industry organizations, the production department, marketing department, human resources, science and technology sector, civil society organizations, which take tourism Culture for the soul; In support layer, take industry organizations, governments, international travel agencies for support and monitor system; In the layer of target, build multiple targets: tourism development, cultural progress and economic develop, environmental improvement, social advance. Then give proposals and concrete measures on the future development Gannan tourism industry:①levels of government and industry organizations should support actively②the local people participate besides economic ways, but also can take part by cultural shares③based on the local tourism resources, excavate Gannan Tibetan Autonomous Prefecture rich national culture, religion culture, customs, Tibetan medicine, technology, deeply④create its own tourism brands.⑤develop and product tourism products of the area characteristics and cultural connotations.⑥show the area's tourism products by scientific methods and means, and high quality guides and managements.