Research On Rural Tourism Development In Shichuan Town,Lanzhou City

Rural tourism has become more and more popular among people all over the world.Rural tourism in China developed rapidly and become the main form of tourism,though it started late.With the proposal of new socialist countryside,solving the problem of "agriculture,rural areas and farmers" has become the primary and arduous task.The state has promulgated policies for rural development,which have accelerated the development of rural tourism.Since the 21 st century,the development of rural tourism in our country is in its heyday.The vigorous development of rural tourism has promoted the process of urban-rural integration,the construction of new rural areas and the construction of "beautiful villages".With the development of the economy,the continuous improvement of people's living standards,the rapid development of social modernization and urbanization,the desire of urban residents to return to nature has become more and more intense.More and more people use weekends or short vacations for short trips,and rural tourism has also been rapid ly developed.With its unique natural resources and regional advantages,Shichuan Town of Lanzhou City has attracted a large number of tourists to travel.However,with the improvement of people's quality of life,their requirements for rural tourism are also getting higher and higher,and the shortcomings and problems in the development of rural tourism in Shichuan Town,Lanzhou City are also becoming more and more prominent.This study is based on the collection of relevant data on Shichuan rural tourism,using qualitative and quantitative research methods,through reading literature,questionnaire surveys and field visits and other research methods.A questionnaire survey was conducted on the operators,tourism-related practitioners and tourists of the Shichuan rural tourism,and the problems in the process of developing Shichuan rural tourism were analyzed through data.Based on this,the countermeasures for the development of Shichuan rural tourism were put forward.This paper tries to provide some suggestions for the development of Shichuan Rural Tourism in Lanzhou.Firstly,the background,purpose and significance of the study on rural tourism development are analyzed.Summarize and make a brief review of the research on rural tourism at home and abroad and list the research content,technical route map and research method of rural tourism in shichuan town of lanzhou city.The concept and characteristics ofrural tourism are summarized and the relevant theories used in the study of shichuan rural tourism are summarized.Secondly,from the location characteristics of shichuan town of lanzhou city,rich natural resource,broad market prospects and the government attached great importance to four aspects to analyze the development conditions of shichuan rural tourism.This paper analyzes the current situation of the development of tourism in Shichuan village from the aspects of existing tourism products,market conditions including tourism income and tourist number,and tourism reception park overview.Third,we conducted a market survey of business operators,employees and tourists,conducted a detailed analysis of key points and data characteristics,and gave a general description of the Shichuan rural tourism market.Some of the problems in the development of Shichuan rural tourism include: the government's imperfect system in tourism.Government administration is inadequate,capital is scarce,natural resources are not fully exploited,operators and employees are not of high overall quality,Inadequate service facilities,and tourism products are not characterized by strong features.Lack of competitiveness,lack of rural nature,strong seasonality,collective participation is not strong,and,in addition,the marketing of Shichuan rural tourism is not strong enough.Shichuan Ancient Pear Garden is not protected enough.Shichuan Ancient Pear Garden is not protected enoughFourth,seriously analyze the problems in the development of Shichuan rural tourism,and put forward the countermeasures for the future development of Shichuan rural tourism.Including government policy measures,financial support,rich shichuan tourism resources,improvement ofshichuan service facilities,increasedshichuan marketing efforts andshichuan tourism product development.Rich tourism products in shichuan,Strengthen the protection of Ancient Pear Garden.Finally,to reach a conclusion.Summarize the possible innovation points in this paper,and put forward the future outlook and the existing shortcomings of research.