Religious Background, Tourism Perception And Tourism Attitudes:Case Studv Of Barkhor Community Of Lhasa City

Recently, the country’s open-door policy and rapid economic development has created favorable conditions for the development of China’s tourism industry. China’s tourism industry has been developed rapidly. Have more considerable economic benefits. At the same time, China’s tourism resources destroyed, the problem of declining environmental quality of the tourist area is also becoming increasingly prominent. Tourism’s social environment, natural environment, tourism, climate, environment and tourism resources and so received varying degrees of damage to the sustainable development of tourism as a future tourism development approach is a necessity requirements, the Global Conference on Sustainable Development group of the Tourism reported:sustainable development of tourism at the same time to maintain and enhance future development opportunities to meet the current needs of the residents of tourists and tourist. Great concern in the tourism planning, development, management process and strive to meet the needs of host communities, improve people’s attitude to tourists and residents of the tourism industry to support sustainable tourism inevitable requirement.This study systematically expounded the theory of the tourism community, tourism perception characteristics of community residents, and residents of the community life satisfaction and residents travel support, and most importantly, this paper introduces the religious and cultural background as the life of the community satisfaction and residents’support of tourism development variables. The exploratory reveals the relationship between satisfaction residents travel support both the residents of the religious and cultural background of the community life of the residents. Full text of four chapters, the first chapter is based on theory and related concepts defined in Chapter Ⅱ for a regional overview of the study and access to research data, the third chapter, the paper selected in Lhasa ’Barkhor’tourism community residents for the case to perception, satisfaction, religious and cultural background, tourism support.Chapter IV summarizes the results of empirical analysis, and propose recommendations tourism sustainable community development.Is the introduction of the first chapter discusses the background and significance of the tourism community attitude research, the research status at home and abroad, research methods, in addition to an overview of related theories such as the tourist destination life cycle theory, the anger index theory, social exchange theory, influence-attitude of the model theory.The second chapter is the research method, first outlined a regional overview and access to data, models and assumptions proposed on the basis of the model and results. The research method is literature analysis, questionnaire and empirical analysis. The data acquisition, the two months design of the questionnaire,’Barkhor’community residents conducted a field survey to obtain relatively reliable first-hand data. Provide some basis for the back of the empirical analysis.The third chapter is the empirical analysis, path analysis, path analysis procedure is derived regression coefficients and the coefficient of determination between variables, correlation and regression analysis to arrive at the path coefficient. Specific action is the first perception of tourism impact on the residents, satisfaction, support, religious beliefs, such as analysis, including mean and factor analysis, to better understand the basic situation of the residents, the degree of support of residents of tourism, community life satisfaction variable, the religious beliefs of the residents, and the degree of factor score coefficient matrix and the cumulative variance of each common factor multiplied and come to the integration variable, and then integrate the pair wise correlation and regression analysis, draw the path coefficient.The fourth chapter is the results of the study of sustainable development and community tourism recommendations, the authors obtained the religious and cultural background of community life satisfaction has a positive impact. In the future can be religious and cultural background used as tourist perceptions of the impact factor. Consider the author’s academic ability, research methodology and the results of this article need demonstrated by the scholars.At present, the tourism community has become an important area of research. The main objective of the tourism impact study of the sustainable development of the tourism community as key stakeholders in the tourism community, residents of tourist destinations, their perceptions and attitudes have significant influence on the sustainable development of tourism. The positive attitude of the residents on the development of tourism to help attract more tourists, can create a good environment for tourism consumption, protection of market demand; residents, in a sense, here will be some significance for local tourism development, community perception of tourism and attitudes, future planning, development, management, tourism community, tourist attractions, tourist routes.