Enterprise Crisis Public Relations And Case Study Analyses

Public relations is a kind of managing art,which is used to unite the corporate and develop the outside relations with its public.PR emphasizes to build relations with people related,so that can help corporate to realize its goals.PR first emerged in 20^th in America,along with the newspapers publicity campaign.As the marketing theories changed,the concept of PR also update,and become a most important part of IMC.To strengthen the sense of trust from public,corporation started to make use of media to be their new tool of marketing.They prone to publicize their concept and values through media,aiming to get a good image impression from public.Media are very important for corporations to build their brand image,even are vital to them.Besides,every corporation can be faced with kinds of crisis during their development,and they should be ready for the crisis every moment.Andy groove said Top Corporation is able to experience their crisis,general corporation dies out during the crisis,but only the great corporation are able to develop themselves during the process of dealing with the crisis." No matter big or small,every corporation can run into crisis during their development,but if they can't deal with them only once time,they may be get into a muddle.Dealing with the crisis is a learning for everyone.Enterprises Crisis PR Cases of Sanlu,Mengniu Dairy sounded the alarm for other Enterprises.After Combining the theories with practice,the author is trying to build an all-round Crisis management system for enterprises,from the Warning system,the media communication mode during the process of dealing crisis to the After-crisis management system.In the end, the author is trying to show some useful advices for other enterprises.