Research On Crsis Management Strategy Of YT Beer Company

Crisis management is the important content in modern business administration. Domestic and foreign scholars on the crisis and crisis management have been researched for more than 20 years, focus on how to deal with the unexpected enterprise emergency. However, these enterprises not only did not reduce the crisis but also increasingly high, more serious. Since we became a number of WTO, crisis management is the important problem that enterprises need to conscientious study possessions in the homeland.In this paper, the author studied the "Asahi event" which happened in WeiHai City marketplace in spring of 2005 through systems research, case studies and theory and practice with the integration of scientific research methods. The author studied the whole event including occurrence, development, disposition and recovery, have found out YT Beer Company has many problems in the process of handling a crisis. Basis on studying large amount of enterprise crisis management case, according to modern crisis theory, the author has built entire crisis administrative system for YT Beer Company, at the same time to help enterprise to tide over a crisis successfully.In short, crisis management plays an important role in enterprise management. The main purpose of studying the crisis management for YT Beer Company is improving the overall control level and bringing many-sided gains such as economic effect and corporate culture, and providing the important guarantee to realize the enterprise strategy. At the same time crisis management strategy in this article on domestic related-enterprises all have a good reference.