Bright Dairy & Food Co., Ltd. Crisis Management Case Studies

Any enterprise development can not be easy, the business environment is changing, their strategic decision-making errors, accidental factors and contingencies could lead to enterprises crisis. Such crises may seriously affect the production and operation of enterprises, even threaten the survival of the enterprise, but if the enterprise should take appropriate measures to the crisis, may defuse the crisis, or even the "crises" into "opportunities", as a negative change. Thus, the production and operation of enterprises in China should attach great importance to crisis management activities.The adoption of domestic dairy tycoon Bright Dairy & Food Co.,Ltd. in its subsidiaries — Zhengzhou Guangming Shanmeng Dairy Co.,Ltd because of the media exposure "reclaiming milk incident," in the course of a series of crisis management practices and the resulting effects analysis drawn to the general business enterprise groups how to manage the system subsidiaries, In order to enable enterprises, the rapid expansion of preventing crises, and through the bright handle this crisis or that our enterprises should learn in crisis not occurred to prevent crises, and in time of crisis is to take measures to reduce the crisis caused by damage from the crisis and the early recovery.As the author in Zhengzhou Guangming Shanmeng Dairy Co.,Ltd as general duties is the handling of the crisis directly involved in the incident, therefore, this article provided many materials personally seen, the pro-ears are listening, personally made, most reliable, and through crisis management key personnel, staff, customer interviews and market research, use causal analysis, the root of the crisis have an objective and fair analysis; Also in conjunction with foreign enterprises successful experience in crisis management, using comparative analysis, identify problems, sum up experiences, and further on the crisis management system, the crisis warning, defuse the crisis, the crisis resumed respectively recommendations that can help improve the capacity of domestic enterprises crisis management, to minimize the risk of crisis.Through analysis of this crisis incident, it is not difficult to see that ostensibly led to the crisis because their production quality mismanagement, caused by competition between enterprises. Looking at the essence through the phenomena, we will draw from the root causes of the crisis incident is in the strategies of firms. Crisis management strategy should be included in enterprise management. The fundamental purpose of the...