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The Research On Crisis Management Of Chinese Foods And Medicine Enterprises

Posted on:2009-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:S ShiFull Text:PDF
GTID:2189360242486319Subject:Business management
Abstract/Summary:PDF Full Text Request
From the 1980's,by the uncertainty's adding of enterprise competitive environment, many researchers begin to attention the enterprise crisis (EC) research in western country. And at the 1990's, as a symbol of setting up the enterprise crisis management (ECM) system, the research of EC has been applied in the management practice. At the same time, some civil researchers begin the investigation on the base of western research. But in the recent years, the frequent appearance of the EC in domestic enterprise has shows: the investigation of EC theory in our country can't satisfy the need in ECM practice. On the other hand, there is still been some misunderstanding to the EC and ECM by the Domestic enterprise, and the Domestic enterprise don't pay enough attention on it, all about that make the ECM level is still be very low. As a result it is necessary to settle the known investigation of EC theory and to expatiate the basic EC theory for improving the domestic enterprise's understanding of EC theory. On the other hand we should analyze the status of the domestic enterprise's frequent EC appearance.
Keywords/Search Tags:Crisis life cycle, Crisis management, Crisis communication
PDF Full Text Request
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