The Study On Application Of Sun’s Art Of Management Thought In Enterprise Crisis Management

Since China entered the market economy, competition has become anindisputable fact. And with the rapid development of the world trade in recentyears, the domestic enterprise between the competition between domesticenterprises and foreign enterprises even increasingly diverse, and competitionlevel is becoming more and more complicated. In this kind of situation,enterprises are faced with the crisis time. Sun Tzu’s "Art of War" as a militarywritings, lack of hidden wisdom of many crisis management.In this thesis, the interpretation of the "Art of War" to start from theperspective of the enterprise crisis management. Dig out the interpretation ofthis book and the revelation of corporate crisis management, as a theoreticalbasis, to the well-known modern enterprise management in the process of caseanalysis, put forward concrete and effective crisis prevention, crisis, establishthe strategy of the crisis.This article discusses the process, mainly uses the literature analysis, caseanalysis, interview method, questionnaire method, on-the-spot investigationmethod and other research methods. Summarized by the literature analysis toextract the "Art of War" in the crisis management strategy, based on the typicalcase analysis. And interview method, questionnaire and on-the-spotinvestigation, the use of the purpose lies in the actual verification of the crisismanagement strategy, and then filtered to these strategies.This thesis is divided into five chapters, the first overview of the motivation,the object of study, research significance, research methods and research ideas,research on the "Art of War" at home and abroad were reviewed. The secondchapter analyzes the enterprise crisis management situation, clarify theappearance characteristics and psychological characteristics during the processof crisis management. The third to the fifth chapters from the enterprise crisisprevention,,resolve and create three angles, to extract the "Art of War" strategic crisis management measures, supplemented by case described.From the perspective of crisis management literature to explain thestrategic wisdom of the "Art of War" is relatively small, and more fragmented.This paper aims to enrich the "Art of War" theoretical results, summed up thecrisis management strategy measures to front-line business decision-makerssome inspiration.