Research On Crisis Management Model Of Company A Based On BCM

As China thoroughly implements the guidelines put through by the fifth plenum of the 18 th Central Committee of the CPC since 2016 and fully promotes the "Health China 2030" Plan,health care industry has become more and more promising as part of the country's great cause of building a moderately prosperous society in all respects.As an important composition of the health care industry,direct selling enterprises have also drawn much discussion since then.However,challenges always come along with opportunities.When we see the opportunities we should prepare ourselves for possible challenges,too,both mentally and on action as well.This article discusses the innovation of the crisis management model of direct selling enterprises,based on a case study of company A.Compared with the overseas companies who have built up a mature and sound crisis management mechanism,domestic enterprises still need to realize that prevention is very important,before they are able to form a scientific usable crisis management mode.Therefore they are not aware that there could possibly be difficult conjunctures when business is running well.When these conjunctures happen they become stranded,lacking a scientific approach and positive mindsets.Under a higher risk of encountering more kinds of crisis than traditional businesses,company A and other direct selling enterprises haven't been verified by their undeveloped crisis management system,but spare no effort on innovation through crisis management practice and make much improvement.This article takes company A as an example,analyzes its industry's current condition,discusses the problems facing all direct selling companies,and categories these problems.It analyses the crisis management mechanism of company A,examines its deficiency,and tries to implement BCM theory on the basis of its traditional crisis management mode,so that the company can build up an innovative crisis management mode which can fully assist the company's development.With this mode implemented,the company raises its awareness to challenges and problems,acquires the ability to analyze risks,to locate the origin of the risks,and to make certain plans to deal with them.In this way when conjunctures happen,the company becomes able to run as usual on its key business.Its capacity of protecting itself against risks and conjunctures is improved.Different from the passive repairing of the old crisis management system,this is an active and comprehensive approach which can both prevent problems from happening and deal with the problems with a graceful gesture,to maintain the operation of the business.In the end,the article evaluates the effect of using the new mode,studies the changes and improvements it has brought to company A,and analyzes its application in the future.