Research On Profit Model Of Mobile Phone Media

Along with enhancing the function of the mobile terminal and developing the technology of mobile internet, mobile telephone has been an important way of fetching information by more and more persons. Though the main purpose to invent mobile phone is used to be voice communication, the combination of mobile phone and Internet has already made it become an important mass media. We can use mobile phone to access the internet, read the news, read the newspaper, watch TV and so on. Mobile phone is realizing the span from communication tool between people to mass media.In this paper, I conclude the features of mobile media: veritable multimedia, point to point spreading mode, rapid transmission, portable, more popularization, more interaction, service individuation. The mobile phone integrates the features of the four traditional media, and has the predominance which the four traditional media do not have. The mobile phone media is presenting nicer development tendency and infinite development potential. But the bottleneck on technology, content, advertising model and charging model limit the development of mobile phone media.For the mobile phone media, to develop well, a mature profile model is very important. The points on mobile phone media industry chain are also searching a reciprocal and good cooperative business model. In this paper, I analysis the function, cooperative model and profit distribution model of the points on mobile phone media industry chain. Based on it and with some cases in mobile phone media, I analysis and conclude the combination profile model of mobile phone media, and also bring forward the innovation including the content combination and the advertisement business model based on the profile model.