Study On The Development Of Mobile Phone Media Advertisement In China

The development of media technology promotes the change of media form,andthe changes of media form and the propagation of the ecology. Driven by the rapidformation of cell phone technology has become the medium after newspapers, radio,television, the Internet ’s fifth media, and the formation and development of the fifthmedia and mobile media advertising to promote the spread of new forms ofadvertising and development.Development of technology is an important factor to promote the spread ofmorphological changes. China’s mobile media advertising continues to advancetechnology and continues to move forward in the process of developing. producing4G technology is following another technical upgrade of3G technology, so it will onthe basis of3G technology to produce more intuitive impact on mobile mediaadvertising, mobile media advertising on the basis of this study are constantlydeepened. Our mobile media advertising research with the development of mobilemedia technology continues to heat up, regardless of the quantity or quality ofresearch have been significantly improved, made certain findings. However, manyquestions about China’s current mobile media advertising research still exist, mobilemedia advertising research showing a single class research-based, practice-orientedfeatures, the lack of macro systematic research, but also a lack of theoretical in-depthdiscussion.In addition to the study of the development process of mobile mediaadvertising to influence factors on the development process and regularity summary isalmost zero, which restricts the forward development of mobile media advertisingresearch.Therefore, in order to compensate for the lack of research, the systemic researchof mobile phone media advertisement from the macroscopic. With the development ofmobile phone as the starting point, discussed the connotation,formation of mobilephone media mobile phone media and mobile phone media advertising categories,characteristics, the development of mobile phone media advertising to sort out, andanalyzed its dynamic development and rule and development trend on the basis ofcombing. The core part of this paper is the development of mobile phone mediaadvertising is systematic and comprehensive summary, particularly the power and law of mobile phone media advertising summary for the study of mobile phone mediaadvertising to provide some guidance.This paper is divided into seven chapters, four parts. The first part, from aresearch background, review studies and research significance of the theoretical basisof the articles were summarized in five aspects, mainly the first chapter. The secondpart, the starting point for the study of mobile phone development, the formation ofmobile media to generalize, the formation of the cognitive content of the mobilemedia advertising, on the type and characteristics of mobile media advertising toanalyze and summarize, mainly for the second and third two chapters. The fourthpart is the development process of mobile media advertising systematic overview ofthe law of dynamic analysis and summary. This part is the core of the article, mainlyfor the fourth, fifth and sixth chapters. The fifth part, the last part is to explore thedevelopment trend of mobile media advertising in the summary of the law and on thebasis of reason.