Research On Media ADS Of Mobile Phone

The paper makes full analysis of mobile media advertising market, the industrial environment, industrial chain and business models, the key market participants, the market situation and development trend from various angles. It also gives constructive advices and stretagies for the development of mobile media advertising market on the base of above.Mobile media advertising market has been developing for six years. In the six years, it has faced a myriad of concerns and speculation. The mobile media advertising business model in Japan has got commonly agreed as a successful example of the operation of mobile media advertising. The core of this paper is to search and explore the business model of mobile media advertising. On learning from the mobile media advertising business model in Japan, I give the advices on the possible business model of mobile media advertising market based on the paticular conditions and circumstances in China. Then I give the assessment and prediction of the future market trend.In this paper, quantitative analysis and qualitative analysis are combined. On the one hand, the analysis is based on the existed datum, on the other hand, it is based on the valuable first-hand datum and information which is got from interviews with experts, telecommunication operator and subscribers. Combined the above datum with mobile media advertising development status, using SWOT analysis and environmental analysis theory, this paper make comprehensive study of mobile media advertising business model.