Study On The Development Of China New Media Advertising

Due to the rapid development of network and intelligent mobile phones now, people’s daily life has been increasingly cannot do without the help of computer and mobile phones. Work needs to be done with the help of computer and network office, leisure and entertainment needs to communicate with the mobile phones and the Internet, and even access to news and information and watch TV, more and more people are choosing to use computers and mobile phones. As for traditional media, like newspapers, radio and television, seemed to point a little faded out of people’s field of vision. And the issue of great challenges to the three traditional media now is the new media which is like a raging fire. What is the new media, and how does the new media to become the people Hot Street lane?This article uses the literature research method, comparative research method and content analysis method. Comprehensive research through the collection and collation of the literature on the previous definition and characteristics, types of new media and new media advertising are summarized. Based on the extensive literature reading making a clearly defined for the new media and the new media advertising. Through the comparative research method contrasts with traditional media advertising and new media advertising to summarize the types and characteristics of new media advertisement. At the same time indicates the new media advertising the advantages, weaknesses, opportunities, threats and other factors and Countermeasures based on the specific content of problem solving, through this method can also provide experience for the future development of the new media advertising. The method of content analysis in for "China advertising Yearbook", "China advertising market report" and other detailed data report. Content analysis is based on "Chinese advertising Yearbook", "China advertising market report" and other detailed data reports and data consulting Ereli network and other statistical data research and analysis on the new media advertising propagation mechanism. At the same time innovation for the future development of the new media advertising based on the existing research of prediction.The new media advertising is just a new thing, with the development and improvement of network, where the future developing of new media is and what is the new form of the new media are unknown. This paper hopes to research and analysis of new media advertising to the prospect for future development of pioneering.