The Influence Of University Students' Personal Background Characteristics On Their Undertaking Attitudes And Inclination

The increasing enrollment of college and university students has caused a lot more pressure on employment than ever before. Therefore, some college graduates have to start their own business after graduation. The report on the Work of the Government of the 17th CPC meeting clearly pointed out the need to"implement a development strategy to expand employment and promote entrepreneurship to promote employment". Encouraging entrepreneurship, supporting entrepreneurship have been put on a prominent position, which is the based on summarizing the current situations of job market, understanding of the law of expanding employment, scientific analysis of the employment situation in China .Entrepreneurship as a brave attempt has played a role in promoting the development of knowledge economy. Students in the entrepreneurship development in the global economy gradually play an important role. In the past, entrepreneurship is one of the most popular topics on campus. More and more college students are eager to acquire some kind of training experience in this aspect. Some students even have made a brave attempting step forward when they are at college or just after graduating from colleges or universities.Under such circumstances, the research subjects of this paper are the regular course students and training course students in Changchun University. Questionnaires and interviews are carried on about the students'personal background characteristics, entrepreneurial attitude, entrepreneurial orientation and the attitude of entrepreneurship education. This paper, based on the previous research, makes a detailed analysis of the influence that the students'personal background characteristics have on entrepreneurial attitude, entrepreneurial orientation and raises a hypothesis and then makes an empirical study of it. In the meanwhile, this present thesis profoundly analyzes college students'pioneering entrepreneurs'awareness as well as attitudes. This article also provides the writer's personal viewpoints and guidance.The first part deals with the research background, the purpose and significance of research, and the research methods and ideas as well as the structure of the article. The second part is related to characteristics of entrepreneurs, entrepreneurial motivation, entrepreneurial orientation, entrepreneurial intention of the research reviewed by domestic and foreign scholars on the research results of this study and find a suitable entry point, which is related to the concept of understanding and defining the theoretical basis. The third part mainly discusses the special nature of the subjects regarding the entrepreneurial attitude, entrepreneurial orientation, personal characteristics. According to the relevant studies made by scholars from home and abroad, six different hypothesis were put forward, which are concerned about gender, origin (rural / urban, the North / South), professional background of the subjects as well as whether the family members are engaged in commercial activities or whether they have entrepreneurial experience and so on . The fourth part of the presentation is about the design, statistical analysis and hypothesis of the study. The questionnaires and the definitions are primarily based on the academic articles that have already been published. The finalization of the questionnaire is on the basis of pre-investigation of some students and their feedbacks. The design of the questionnaires is composed of four parts: general information, entrepreneurial attitude, entrepreneurial orientation, the attitude of entrepreneurship education of the respondents. Background measure is directly from the scale needed to verify the study assumptions, including gender, origin (rural / urban, the North / South), specialization, whether the family members are engaged in commercial activities or whether they have entrepreneurial experience or whether the subjects have done a part-time jobs etc the above mentioned nine items. A 0-1 mark system is adopted to measure these variables. Entrepreneurial attitude measurement scale is based on Phan (2002) who has conducted a study of the students in Singapore. Phan measures entrepreneurial attitude from two categories: the interior and the exterior, including the independence and challenges, achievements, rights, wealth and social recognition etc nine issues, a 1-5 mark system is employed to measure these variables. Entrepreneurial orientation is valued from two aspects: entrepreneurial possibilities and entrepreneurial preparation. Entrepreneurial possibilities means if the subject has his/her own business, if not, if they want to start their own business in the days to come. Entrepreneurial preparation refers to whether to get to know the whole process of it and whether they have a definite detailed plan for starting their own career. These questionnaires are once again taken from Phan. This part consists of four subordinate questions aiming to have an all-round understanding of the students'demand on entrepreneurial education and then provide proofs for further study. The investigation is mainly in the form of questionnaires and subjects'self-filling. The subjects are asked to fill in on the spot and hand them in on the scene. Sample questionnaires are evenly sent to students from different majors, different grades who are qualified representatives. At long last, altogether there are 673 valid test card collected. After the empirical study, test cards of four groups are valid test cards and the left two are not tested to which the present paper give an analysis. At the same time, this article is especially focused on the different attitudes that the students hold toward entrepreneurial education. The last part is about the conclusion and areas for further study.