| Entrepreneurship is one of the important motivations and sources of economic development.The state encourages the individual's entrepreneurial spirit,allows individuals to start their own businesses,adjust and perfect the individual entrepreneurship policy,and promote the rapid development of China's economy since the reform and opening up.The contribution of entrepreneurship to the economy has been widely recognized by academia,especially after the 2008 US financial crisis,China's economy has gradually begun to slow down,entrepreneurship has become an important means to revitalize the economy and create more jobs.In the era of knowledge economy,the state to implement innovative business strategy to enhance economic vitality,we must rely on a large number of innovative business activities.Undergraduates with higher education are important potential groups of knowledge-based entrepreneurship.However,the actual business situation and entrepreneurial ability of college students in China are obviously different from those of the western countries represented by the United States,and they need to be actively guided and promoted.Undergraduates are important groups to promote the development of entrepreneurial economy in China,but at present,the number of self-employed students in our country is relatively small,and the community needs to actively guide students to start their own business.Individual behavior is caused by the motive of the individual.The entrepreneurial behavior of college students is also driven by its entrepreneurial motives.Therefore,it is necessary to study the entrepreneurial motive of college students,which has important theoretical and practical significance.However,at present in academia,most of the factors that affect college students'entrepreneurial motivation are mainly focused on entrepreneurship education,entrepreneurial environment and so on,which are less related to the personality characteristics of college students.Even if it is involved,but also lack of empirical study on the mechanism of entrepreneurial motivation.Entrepreneurial motivation is a driving force,this driving force to drive students to carry out entrepreneurial activities,so that business activities in the direction of their own expectations.The personality traits of college students are the mental characteristics of college students' daily work and life.It affects the self-selection of college students.Entrepreneurial environment is the college students to carry out entrepreneurial activities are faced with all the external environment,is the impact of college students'entrepreneurial activities of all the factors of the collection.In this paper,We take the college students as the object of study,the entrepreneurial efficacy as a mediator variable,personality characteristics as independent variables,entrepreneurial motivation as a dependent variable to study,through the analysis of the personality characteristics of college students,the entrepreneurial environment to explore the entrepreneurial environment,entrepreneurial personality characteristics of the entrepreneurial motivation of the mechanism and impact.On the basis of reading and summarizing relevant literatures,this paper mainly discusses the influence of college students' personality traits and entrepreneurial environment on their entrepreneurial motives.At the same time,the concept of entrepreneurial self-efficacy is introduced,and the theoretical model of the relationship between personality traits,entrepreneurial environment,and entrepreneurial self-efficacy and college students' entrepreneurial motivation is constructed.Then,the statistical analysis tool SPSS20.0 carries on the basic information analysis and the descriptive statistics to the collected data,carries on the validity analysis to the entrepreneurial environment and the entrepreneurial motive scale,the principal component analysis,the reliability analysis,On the relevant analysis,regression analysis,so as to verify the proposed hypothesis.The main conclusions are as follows:(1)There is a significant positive correlation between personality characteristics and entrepreneurial efficacy of college students;(2)There is a significant positive correlation between entrepreneurial environment and(?)entrepreneurial efficacy;(3)There is a significant positive predictive effect about the entrepreneurial efficacy of college students on the entrepreneurial motivation;(4)Entrepreneurial self-efficacy of college students in the college students' personality characteristics on the impact of entrepreneurial motivation has the effect of partial mediation;and college students' entrepreneurial self-efficacy in the entrepreneurship environment on the impact of entrepreneurial motivation also plays a part of the role of intermediary. |
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