The Design And Development Of The Literature Tourism Product In The View Of Experience Economy

Since the proposition about" Experience Economy" put forward by some scholars in the western developed countries at the end of 20 century, the theory discussion and practice operation about "Experience Economy" has aroused the with interest among the domestic and foreign public figures, including figures concerned with tourism .Moreover , with the emerging of populace tourism sine the second world war, whether the traditional traveling products or the new traveling products, a more remarkable popular tendency is that the tourists' request to the product participation activity is increasing .However enhancing the traveling experience's feeling and obtaining the long-time happy recollection during the interaction and participation activities, it is not only the tourists' new expense demand but also the main characteristic of the experience economical time .Therefore, the "Experience Economy" theory has an important instruction significance to adapt new satisfied traveling products to consumers.With the rapid social and economic development of our country and the continual rise of the people's living standard, the "tour" has already walked into the common family gradually. Touring as one kind of synthetically social economic and cultural recreation, the simple recreation of going don't adapt the needs for spiritual culture. So digging the rich cultural connotation of our country's traveling resource, and lifting the cultural taste between the natural resources and the cultural heritage, it will be the key to promote the continuous development of our country's tourism.Literature is a part of culture. Earth of China, as the ancient civilized country, shed the force of hamming and singing while taking a stroll a great deal of immortal men of literature and writing.Becouse of the traditional influence of "heavy tenth high name", this kind of cultural trace has already become the object which many contemporary persons in cultural circles yearn for and pay a visit. So putting the literature travel under the view of experience economy, it has an important significant to discuss how to develop the abundant and magnificent literature traveling resources of our country into a traveling product which can bring tourists' even more happy experience.This article belongs to a subject that regards the western experience economic theory of the end of 20 century as guidance, through analyzing the inherent combining possibility between experience economy and literature travels, further discusses how to develop the literature traveling resources into the experience economic, and promote the development of our country's literature. The author starts with the experience economic theory, has analyzed the inherent relationship between the experience economy and tourism at first, then analyzed the inherent relationship between literature and tourism, and it has also discussed the combining possibility between the experience economy and literature travel, finally, it put forward a thinking and mode for carrying out the development of literature traveling resources under the visual angle of experience economy.