Development And Study On The Experience-based Tourism Product Of Inner Mongolia Under Experience Economy

Experience economy is a new economic structure after the agricultural economy, the industrial economy and the service economy, and will become a pillar of economic development in the future.I think tourism and experience economy has a good connection. To provide tourists the experience is the core of tourism, which is the typical representative of experience economy. This type of experience-based tourism has emerged in the Western developed countries, and gradually promoted the traditional traveling industry as the experience industry. But the tourism experience product hasn't yet taken shape, needless to say the truly "industry of experience" in our country. However, as China's economy developing and tourism market maturing, consumers demand for tours has deepened unceasingly. The pursuit of personalized experience and meeting the growing of the tourism market have become a major consuming characteristics and trends, the proportion of the experience economy will grow continually. At present, the design of experience economy product initially has revealed the clue in some scenic sites of our country.Experience tourism that has inherited sight-seeing traveling and leisure traveling is the advanced stage of tourism. To meet such demands, and to achieve the product development and market demand ,it's necessary to develop the experience products as the main connection of the tourism market and the current resources .It emphasizes the tourists' experience of the culture, life and history, and also stresses participation and integration. In Inner Mongolia, it's very rich in tourism resources, many of which are cultural, historical, potential and valuable. And tourism resources provide the resources safeguard and the development condition for the most profound , integrated and long-standing experience traveling product.Based on the theory of domestic and foreign economic forerunner and the experience of real diagnosis research, and combined with the situation of varying domestic experience economy, the Characteristic of tourism resources and the situation of traveling market, in order to promote the competitive ability of the region traveling product and the fast development of the entire area traveling economy, and give impetus to the full scale development of region economic society powerfully, my paper focuses on the of design and development pattern the experience tourism products' In Inner Mongolia . Compared with the general product, the experience-based tourism product is, in essence, the special products which emphasize "experience". So the core of my paper is experience, and I firstly analyses the relation of experience and tourism products. On this basis, with the experience economic theory , I make two design models of the continual experience tourism products: model RMP and model TAI .Model RMP is the macro design model for products ,which analyzes the relationship of products and the external environment , and assures the two-way interaction for the design of experience tourism products and related resource basement and market .Model TAI is the micro-design model for products, which analyses the three elements for the product :the theme, the activities and the image, and studies the specific designs individually and analyses the three from the intergradations angles.The TAI is the significant part of the design mode for the experience tourism products . Although tourism in Inner Mongolia has made great progress, we still lack theory and practice. Tourism in Inner Mongolia is still at the preliminary stages of development. There are some problems, such as, the market localization is not accurate, the resources deposit unreasonably, the scenic spots has the strong homogeneity, the worse management and the insufficient cultural connotation, the tourism development and the ecological environment has the contradiction. As a "cold temperature" industry, experience economy supply a new direction which to explore tourism products, improve the competitiveness of tourism, and achieve sustainable development in Inner Mongolia.Beginning with the tourist consumption demand of the experience economy era, based on nature and humanity resources in Inner Mongolia, my paper focus on the innovation and prospects for experience tourism product. Then in empirical study, in order to enhance the added value and competitiveness of tourism products, concern the status of tourism, develop the tourism theories and try to provide some ideas and creativity in Inner Mongolia.I sincerely hope to put mature theories into Inner Mongolia tourism practice appropriately and timely, to make our people wealthy and make tourism strong and prospective and make better benefits of economy, society and environ mention.