Sanxingdui Experience Tourism Product Development

Tourist industry has become the economic support of many areas. The coming of experience economy gives new meaning and opportunities to tourist industry.Tourism consumption in the experience-economy era displays several characteristics:the increase of consumptions for emotion-satisfaction and for blazing personality, the enhancement of awareness in tourists self-participation and in highlighting culture and environment protection, etc. To meet these demands, tourism Industry should undertake to enhance brand image, emphasize custom participation, and make use of hi-tech methods to develop the experience products featuring individuality, human-orientation, environment-friendly goal.All through research experience and experience the economic development of these essential characteristics of the tourism product, the paper summed up their mutual relations and presented the concept of experience-based tourism products. It is the philosophy and methods of using experience, experience-based to design products. This paper expounded development features and contents of experience tourism product.Sanxingdui has so abundant tourist attractions with inclined culture meanings that tourist will have many things to experience. At the same time, the tourist market is getting more and more sophisticated. Travel needs of consumers is deepening, the pursuit of personalized experience become a major consumer of the characteristics and trends. People concern more and more personal experience. Therefore, experience as a tourism product link the main tourist market and the object resources that also provide us the feasibility to carry out the experiential tourism product. It is possible to provide the market with readily marketable products.The paper analysis the status of tourism resources, against existing tourism product mix adjustments ,this paper expound development ideas, steps and contents of Sanxingdui depth experience tourism product. The papers has tourism and tourism planning and design, it is role with some experience for Sanxingdui tourism product development.