On The Development Of Literature Inheritance Traveling From The Perspective Of Experiential Economy

People are no longer satisfied the traditional sightseeing trip, but pursue experiential tourism in order to obtain profound experience in the times of Experiential economy. At this times, tourism demands turn to individuality, emotion, cultural demand and so on, which has brought the opportunity and the challenge for the cultural heritage traveling. In various cultural traveling, a lot of attention has been paid to literature traveling such as taking experiences the literary work birthplace by oneself, the scene of work description, the vestige of the writer lives. This paper focus on how to let the tourist gain high quality traveling experience in the cultural heritage traveling in the times of Experiential economy,That is to say scenic spot should focus on how to let the tourist obtain profoundly, the unforgettable peak experience during development process.This article analyses and sifts to the domestic and foreign related literature, and analyzes the inner relationship between experiential economy, Literary heritage, and Literature Inheritance Traveling on the basis of the related concept and the theory summary. Illuminates the tourism and experience economy is in essence is consistent, both should be combined with development to promote each other. From the scenic area, tourists, tourism planning puts forward three literary heritage tourism function. What's more, this article investigates related knowledge of tourism experience which is the bonding site of experiential economy and Literary heritage tourism, and summaries the concept of tourism experience, tourism experience types and levels, influence factor of tourism experience and three ways of traveling experience for tourist. In addition, this paper probes how to improve tourist experience in the development of Literary heritage areas,and therefore summaries several principles and methods for development.The case takes All Men Are Brothers tourist area in the Shandong western as the example combine with questionnaire survey, and uses the spss software analysis to verify motive of visitors to the literature inheritance traveling place(Validation, ornamental knowledge, nostalgic natural and humanistic landscape) as well as four objective factor which affects the tourist degree of satisfaction, and proposes the primal problems existence in the current All Men Are Brothers regional influence the degree of satisfaction of tourist experiences under the correlation theories instruction, and proposes the improvement countermeasure according to the experience economy and the theory of traveling experience. Provide intelligence supportto the Water Margin regional tourism development.Finally the paper summarizes this main research mentality and questions which are involved in the writing but not deeply researched.