Service Marketing Strategy Study Of Guangdong Chengxin Property Management Co. Ltd

Along with the China property management profession market reform further development, the state-owned property management enterprises begin to carry on its service management under an open competitive environment, therefore, they inevitably meet the competitor's powerful challenge, capture the resources, capture the customer, capture the market share. The enterprise competition form are intensifies.Through to the discussion and the synthesis of《service marketing》,《market strategy》correlation theory, In this article we obtain the marketing strategy plan to Guangdong Chengxin property management limited company.Some correlation theory and the tool learned in MBA curriculum are being used in this study. For example: SWOT law, synthesis analytic method, qualitative methodology and so on.First, the criticism review of《marketing study》and the《service marketing study》theory not only to make the theoretically preparation, but also leads to the "demand side strategy", formulated for the Guangdong Chengxin property management limited company as its service marketing strategy, then, the external environment analysis to this company, will distinguish its service the future prospects for development and the restraint condition; Next, carries on the enterprise interior analysis, judges the company's competitive advantage in ability and the resources, then use the SWOT analytic method to balance the exterior opportunity and the threat with the company current superiority and the inferiority, Finally, using the competition strategy theory to formulates the Guangdong GONGCHENG property management limited company's service marketing strategy.The present paper findings-Guangdong Chengxin property management limited company property service marketing strategy is:Strategic idea --demand side strategyThe competition strategy --difference gathers strategyService marketing strategy combination—quality marketing strategy, brand marketing strategy, conformity marketing strategy, relational marketing strategy, whole staff marketing strategy, innovation marketing strategyThrough implements the Guangdong Chengxin property managementlimited company property service marketing strategy, not only enables thetheir service to meet the general owners' varied needs, but also promote thecompany's competitive ability. At the same time, to put forward the partialproposals to the marketing strategy implementation and the unsolvedservice marketing research question.