Research On Service Marketing Of M Company Base On Service Blueprint

Nowadays, the fast broadcast of information drive the popularization and sharing of the science technology, which facilitate the enterprise to acquire and master of the new technology. In the premise of quality assurance, most companies'capability of large scale of production have reached a fairly reliable level. Thus for those companies with same kinds of product, the method to win market share depending on product differentiation is increasingly difficult to realize. So more and more companies begin to utilize the service differentiation during the traditional product marketing. It has become a tendency to use service as core value to win market competition.M Company is a world leading precise instrument and weighter producer, as one of the earliest foreign companies expanding the domestic market, long before has realized the importance of service marketing. It keeps populating the service product as its important add value portion, and win the good share of service market through service differentiation. This paper takes M Company as study object to tease and analyse its current situation, advantages and disadvantages of service marketing strategy by using the relevance theory of service marketing & service profit chain, meanwhile the paper design and provide improvement suggestion with service blueprint methodology. All these could offer reference value and practical significance for the service marketing method in the relative industry.