E-Insurance Business Process Reengineering Application

E-commerce as a new business means being traditional industries is widespread attention.The insurance industry as a financial traditional industries, in order to adapt to technologicaladvances and changes in the market, E-commerce is trying to transplant that the insuranceenterprise's internal management, marketing and service areas.Investigation found that insurance e-commerce is not just an online insurance sale, but to theorganizational structure of the insurance industry restructuring, in particular the insurance needs ofthe core business process re-structure. E-Insurance principal functions of network marketing,although the emerging issues, but because of the special nature of insurance business. E-Insurancecan not replace all the traditional means of marketing, the need to explore insurance for thetraditional marketing and e-commerce marketing networks under the combined application.This paper combines abroad insurance application of e-commerce technology ande-commerce technology theory, According to Business Process Reengineering theory of guidingprinciples, methods and the implementation process, the insurance e-commerce business processreengineering model, and application of a series of methods and tools, such as brainstorming. Inthis model, under the guidance of insurance e-commerce business process reengineering can besuccessfully completed. Insurance e-commerce business process reengineering model for thereorganization of the business process from the theoretical to the practical application of thechange, BPR increase the workability and reduce the BPR mistakes.Finally, insurance e-commerce business process reengineering model to a specific applicationXX insurance companies conduct e-commerce business-reorganization study. Through theinsurance e-commerce business process re-engineering, organizational structure adjustment,marketing methods and product development, raised some practical application of the insuranceand e-commerce strategy. Not only as a theoretical study, we can insurance companies involved ine-commerce to provide ideas and methods.