Developing Strategic Research Of Longwu Port Company Of Shanghai Port

Enterprise's running strategy has a bearing on development of the enterprise. Strategic management is a whole managing procedure for making up and carrying out the enterprise's strategy. Appeared in 50' of last century, strategic management in recent years has been developing into a new managing subject which has been used widely and has notable effect, meanwhile strategic management has been used gradually in the policy decision of port developing. It is proved by a lot of practices at home and abroad that strategic management has very important meaning to guide the development of ports. As one of China port enterprise, Longwu Port Company must consider how to seize the opportunity, make up developing strategy with super-leading strategic thought and competitive consciousness, and guide its running, so as to meet with success in the future's market competitionAs the flourishing developing of socialist market economy and the coming of Shanghai's new construction high tide, a target of "four centers," one of which is International Shipping Center, has been put forward by Shanghai municipality. Meanwhile logistics has been set as support industry in the "11th Plan" by the municipal government. Facing the great chance and challenge, Longwu Company how to follow the developing trends and seize the opportunity, fix position correctly and make up the developing strategy, that is a problem which is pressing to be solved.This article is going to research following aspects: First, It shall state the development and new trends of strategic managing theory, the basic types of enterprise strategy, the theory of port strategic management etc, so as to lay a foundation of whole article. Second, It shall analyze overall the outer surrounding...