Study On Developing Strategy Of Chongqing S Company

The optoelectonic industry is magisterial industry in 21 century, as well as an internationalization industry with high risk and high investment and also high output., which require the high safety and reliability of the products. The productions have characteristics of complicated technology and small batch and thus are in urgent demand of the higher innovation and quicker response towards market and stronger quality-control capacity. Though with longer period of time and larger investment for new products' developing , it is still crucial to promote the development of technology in China. Nowadays small & medium-sized enterprises plays an important role in the optoelectonic industry, which is in high-speed development and faces fierce competition. Accordingly, the chance that we should discuss the developing strategies of Chongqing S Company will not wait.The paper summarizes the research theoretical basis of enterprise's developing strategy by the analytic strategic methods , Five-power model for instance, to analyzes its exterior environments. At present, S company is confronting with new opportunities and challenges. There exist such advantages as:the consistent growth of China's economy, the strategy of developing the West, and the domestic-oriented manufacture of optoelectonic component-devices in China , While there are also such threats as the fierce competition, the change of management style and methods caused by economic globalization. Moreover, the paper analyzes technology differences between domestic optoelectonic enterprises and foreign ones and market condition of S company's four main products. And then, The paper apply methods of value-chain and core competencies to analyze its interior environment. The paper holds the view that the Company possesses such advantages as high market credit, well-established brand and the strong supports from its partners, as well as the disadvantages of lack in the ability of research and development and creativity, and outdated equipments and so on. Thereafter, by the usage of such analytic strategic methods as SWOT, the paper believes that the S Company should adopt increasingly developing strategy and cost-leading strategy in following five years, and put forward the strategic goal that Chongqing S Company should reach the annual income of 8 hundred million RMB at end of 2012. Finally, it works out the functional strategies to guarantee the implementation of the strategy via establishing a top-raking personnel team, creating innovation platform, exploiting new markets and promoting scale development of products and management motivated by science and technology.Developing strategy that the paper has advanced is in the hope of further boosting up S company's competencies, promoting sustainable developing strategy and improving the resistance to risks to adapt to international market.