Study On Power Marketing Strategy Of ZHUHAI

Because of the reform, power enterprises are confronted with a lot of problems, especially on marketing strategy. Firstly, shortage of the electric power supply has changed into the lack of demand. Secondly, the generation of electricity and the sale of electricity increase slowly, the proportion and the cost of purchasing electricity go up. Thirdly, the electricity expense due becomes more and more so that the operation of the electric grid becomes more and more difficult. Then, how to exploit the power consuming market, develop the potential of sale of electric power, and enlarge the market share of the region by organizing efficient marketing system, effective marketing strategy are the problems that have to be dealt with urgently by the enterprises of electric power supply. The research focuses on the subdivision of the power consuming market for Zhuhai that includes the following parts: analysis of the marketing environment for the power consuming market, the subdivision of the power consuming market, the combination strategy of the power consuming market. Some effective suggestions on setting up and practicing the marketing strategy for the power enterprises have been made.