Research On Marketing Strategy Of Electricity-supplying In Anji

Nowadays, there have been profound changes in the electric power industry around the world. The reformation of electric power market in our country has been going through step by step. With the development of the reformation, how to strengthen the marketing of electricity supply companies to ensure that the electricity supply companies healthy, stable and rapid development of power supply enterprise has become the most important task facing.In this paper, the power consuming market in Anji has been taken for an example.the first from a macro and micro environment, the competitive environment and other aspects Anji facing the power company's marketing environment, Anji and supply situation of the company's operating and marketing issues that exist in the analysis; followed by regional electricity market in accordance with Anji characteristics and status of the power company is marketing the power to conduct electricity power market segmentation and target market selection positioning; and the research focus on the subdivision Anji of the power has been taken for an consuming market forthe enterprises of electric power supply and the marketing strategy.In the end, through studying the strategies of power consuming marketing for the enterprises of electric power supply, some effective suggestions on setting up and practicing the marketing strategy for those enterprises been made.