A Study On Key Account Management In The Market Of Hi-value Medical Consumptive Stuff

Nowadays when market competition is increasingly fierce, because even the customized design cannot appeal to the consumer directly, the homogenization of product compels the manufacturer to make difference of it. Aiming at it, it has been the consensus of all the enterprise that only the difference of service cannot be duplicated and the recognition of the terminal consumer can be acquired by the high quality of the service system to deal with the a variety of requirement of customs. Customer service has become the critical factor of the victory in market competition. In the operation of enterprises, the products need an integrated market to be bought by the customer. Even though all the sale process is completed, the after-sale service and the reuse of the buyer put the management of customer service into an significant position. It makes a modern enterprise have to attach importance to the key account customer service how to utilize the customer resource and how to profit. This kind of pattern has been used universally in the industry of hi-value medical consumptive stuff.Medical industry carries its own trait which is concerned with life and stability of society. TK company generalized 6 years of practical experiences and combined them and Chinese reality and finally find an important way of modern management of key account-customer service, which help them achieve much.After china's accession to WTO, the domestic enterprise must be confronted with the competition of the undertaking of world top 500. Only if the level of the customer service was improved and we learned more advanced experience from foreign companies, our enterprise would go invariably from strength to strength as time goes by.