Research On Key Account Managerialstrategy Of Jyd Company's Information Service Platform In Petrochemical Industry

Key account is an important customer of the enterprise,but how to effectively manage the big customer has become the most important in the process of enterprise development.Effective management of large customers can bring stable benefits to enterprises,but also enterprises in the competition to stand out.In the current rapid development of information platform,more and more platforms to invest in large customer resources market,in order to seize the market,how to do a good customer management has become an important research topic.JYD platform is based on the development of petrochemical industry information information,so far,JYD platform petrochemical information is still in the domestic industry leading position.But in recent years,the information products of a thousand li a day,increasingly fierce market competition,some of the customers to develop new problems and have cooperation in the loss of customers large customer management information platform,operating performance and profitability of the company eventually slowed down.Therefore,by using the theory of customer relationship management,combined with the JYD company of petroleum and chemical industry information service platform status and operating characteristics are improved strategy for large customer management,has important practical significance to enhance the sustainable development of the JYD platform and profitability.Based on the analysis of the problem,to find ways to solve the problems to construct the framework of this dissertation,firstly,refer to a large number of literatures about customer management,and customer management in the domestic and international successful cases,the study focused on the customer identification method of customer management,customer service,customer management content and process etc..Secondly,the analysis of the current situation of the JYD platform,including the development of the platform,the management of the status quo,the source of large customers,etc.,in order to find out the reasons for the problem,but also why bigger customer management to provide feasibility and necessity.Again,by questionnaire survey and in-depth interviews of two kinds of methods,analysis of the real need to improve the place and the reasons,and provide data support for the improvement scheme,according to the detailed analysis,and finally find out the solutions for solving problems.The last chapter of this paper,from the point of view of performance,has done a simple feedback after the change,has achieved the purpose of improvement.