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Management Strategy Research In Postal Service Of Qinhuangdao

Posted on:2007-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:G Q ZhangFull Text:PDF
GTID:2189360212471910Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the quickening of the paces separated form postal government and enterprises of deepening of the system reform of China Post,The country is opening to the postal market progressively。Domestic and several already existing state-run enterprises with operation business of logistics ( For instance railway , civil aviation , China and foreign countries transport) With development rapidly in recent years being private to express company enter the postal market one after another,And launch keen competition with the postal service on the market of logistics , express delivery。And after our country joins WTO, several heavy transnational express delivery logistics company and whom financial magnates fall over each other in the world land the market of China Post, China Post faces the unprecedented market competition situation。In the face of opportunity and challenge, how should the postal enterprises of Qinhuangdao face the keen competition of the domestic and international postal trade, what a comparative advantage of setting up enterprises, foster and promote the competitiveness of market, it is an important subject for research.This text proceeds from this angle, to China Post , especially carried on deep analysis to the market environment , trade characteristic and present current situation of postal enterprises of Qinhuangdao. On this basis , combine China Post and postal relevant statistics materials of Qinhuangdao in recent years, postal enterprises are in fiercest several items of key business of trade market competition to Qinhuangdao - -Financial type business , express delivery logistics business, and post the newspapers and periodicals retail trade in affair types, have proposed different management development strategies separately.This text is in strategic research, to international and domestic environments that postal enterprises are in of Qinhuangdao , have used PSET method ; Have used methods such as five strength models of SWOT analysis , BCG matrix and Potter ,etc. while strategy is made and chosen; Have carried on deep analysis and studied to the management strategy of postal enterprises in Qinhuangdao. Herein to mainly innovate a bit as follows:1, have carried on analysis and deep studying of the focal point to the main competitive business of postal enterprises of Qinhuangdao;...
Keywords/Search Tags:Management strategy, SWOT analysis, BCG matrix, market competition
PDF Full Text Request
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