Developmental Strategy Discussion For Bank Of China Majiang Sub-Branch

This thesis uses case study, focus on Bank of China, Majiang Subbranch (briefly called as"Majiang Subbranch"). By adopting the theory of SWOT for the analysis, this thesis seeks to summarize the key issues (such as strengths, weaknesses, opportunities and threats) arising from an assessment of Majiang Subbranch internal position and external environmental influences. Completing a SWOT analysis helps us identify ways to minimize the affect of weaknesses in Majiang Subbranch while maximizing its strengths. The proposals for developmental strategy of Majiang Subbranch are business unit strategy, it gives a valuable example to help strategic business unit (briefly called as"SBU") of the state-owned commercial banks to positively change their current operation situation and effectively deal with challenges.This thesis consists of six chapters. The proposals for developmental strategy of Majiang Subbranch are drafted in last chapter. The differentiation strategy is recommended as general competitive strategy in the area of corporate banking and personal banking. And some functional strategies including risk management strategy, talent strategy and banking culture strategy are proposed to play a supporting role.