Abrief Analysis On The Management Strategy Of Investment Bank Branch Under The Background Of Financial Transition

Un der th e general back ground of financial transit ion in our count ry,security business starts to seek fo r transition development t oo. The fierce competition of traditional services inevitably pushes d omes tic i nv estment banks to explore new b us iness structures step by step, and to transform into innovative services. Th e variation of i ntern al and external s urroundi ngs in security busi ness raises severe test to investment bank branches’ survival an d devel opmen t, in the meantime it creates favorable develop ment op portuniti es.Generally speakin g, t he i nvestment bank branches in o ur co untry are in a key stage of development. Th erefore it’s an impendent and practi cal job to proceed t he research o n i ts management s trategy. It h as profound significance to investmen t bank bran ches to s et up a reasonable and effective s trategy.This thesis, ap plying t he theory o f busi ness strategy managemen t, wit h investmen t bank b ranches as object of study, anal yzes d etails on its man agement strategy, and summa rizes t he factors of advantag es,disadv antages, o ppo rtun ities and threats during its d evelopin g, fu rther on i ts strategic devel opmen t framewo rk, and makes management strategic t arget and overall strategy, and practices strategic i mplementations.In t he thesis, the SWOT analysi s meth od is applied, to achieve res earch results to be practical, purposeful and workable.