Ordos Bank Development Strategy

City Commercial Banks in the nineteen nineties, gets rapid development in2000, after a difficult course of nearly twenty years, and gradually expand. Because of the city commercial banks to local banks, the regional economic development, the scale of the development of city commercial banks is not the same. At present, China’s financial policy development, the deepening of financial system reform, city commercial banks are also increasingly difficult. Erdos bank as local banks in Erdos City, obtained very good development, have better market performance, but with the overall economic situation in Erdos City Commercial Bank is increasing and the Erdos Erdos City decline, the market competitiveness of the bank development and continued to face a huge challenge.Establishing a reasonable development strategy successfully, in improving city commercial bank business income, profit and shareholder interests, and enhance market share and competitive, have very important realistic meaning. For Erdos banks, in region economy to accept the financial crisis after the crash, folk lending slowdown, situation of financial system to re-shuffle, development strategy study on the change of its one-sided, use of marketing theory to increase the scope of business and seize the customer is very necessary. Based on the discussion of the bank development background of strategic analysis and theories, try to approach a longitudinal comparative analysis method and using the comparative analysis of Erdos, discusses the method of combining qualitative analysis and quantitative, comprehensive, in-depth analysis of Erdos Bank of the external and internal environment, and on this basis, from the market positioning, marketing strategy, product strategy, innovation strategy formulation of the Erdos bank development strategy, and puts forward the corresponding suggestions in safeguard measures.