Study On Development Strategy Of Beef Industry In Heze City

The geographical qualification of Heze is superiors and the working condition is good, which is suit for planting many kinds of forage grasses and provids the advantageous condition for the animal husbandry development. In recent years, all levels of Party committees and the government closely revolved"the agriculture"as the character to write an essay, taking the agriculture and the rural economic structure adjusts as the master line, taking the industrial production management as the main attack direction to develop the animal husbandry and implement the strategy of"raising livestock is popular the city"vigorously. The animal husbandry has become the first big leading industry. In recent years, the cattle-raising in the animal husbandry also obtained the considerable development. How to develop the beef cattle industry scientificly, transform the resources superiority into the favorable economic conditions and the competitive advantage, increase the herdsman's income, promote my city's industrial structure adjustment and the optimization, promote agriculture synthesis productivity and so on, has the vital significance.How to make the Heze's cattle-raising greatly strong is a strategic question. This article based on Heze's cattle-raising development process and resources superiority, according to the Industrial organization theory, resources, capital formation and economic development theory, sustainable development theory, regional economies development, using the system's viewpoint and SWOT, PEST analysis method, from four aspects of the development outline, the environment analysis, the strategic formulation, the implementation measure to study the Heze's beef cattle industry developmental strategy skeleton. It's main is to provide the policy-making reference for the Local government to implement the beef cattle industrial development strategy as well as to plan the regional economies society to continue the fast synchronization development.The outline of Heze's cattle-raising's development is the basic understanding of the study. This article has carried on the analysis from the geographical position and natural survey and economic development condition. The research has indicated: Heze has fruitful resources, good communication and the economic development is quick and the cultures accumulate thickly, and so on, which are the important resource base to the cattle-raising's development. The cattle-raising's environment analysis is the basis of strategic formulation. This article from two aspects of the macroscopic environment and microscopic environment, using the SWOT method to analyze the superiority, inferiority, opportunity and the challenge of Heze cattle-raising's development to conduct the research. The research indicated: the macroscopic environment of politics, economy and social culture have provided the good opportunity for the Heze development. Its own resources condition, such as the position condition ,and so on also have provided unique superiority for the cattle-raising's development, but it is also facing the superiority product support unstrongly, the standardized construction lagging, the Leading enterprise drive force unstrongly, and so on. Generally analysis, superiority and inferiority, opportunity and challenge coexist, but the superiority is bigger than the inferiority and the opportunity is bigger than the challenge. That Heze develop beef cattle industry is reasonable feasible and the market's prospect is also broad. The beef cattle industry's strategic formulation in Heze is this article research's key. This article from the aspects of strategic mentality, strategic direction, strategic target, strategic localization, strategic priority and strategic plan establishes the Heze beef cattle industry's developmental strategy. The Heze cattle-raising's implementation measure is the strategic implementation safeguard. This article from six aspects of the orgnization safeguard, the system and the policy, the fund safeguard, the market safeguard, the intelligence and the technical support, the information safeguard, has drawn up the strategy implementation safeguard mechanism for Heze's beef cattle industrial development.