| China's pharmaceutical companies to retain intellectual property rights are very few patent medicine. Prolonged production of large multinational pharmaceutical companies generic drugs, making China the pharmaceutical industry stagnated. After joining WTO, China's pharmaceutical enterprises strategic focus.to adjust to the independent research and development of patent medicines. The globalization of pharmaceutical companies must be innovative in promoting China's national economic environment, quickly transform business ideas, product structure adjustment and thus turned to self-innovative enterprises.Business intelligence and capital, technology and talent is the four elements affect the survival and development, affecting the survival and development for enterprises to gain a competitive advantage in playing an increasingly important contribution. This paper describes the concept of business intelligence, and characteristics of the pharmaceutical companies need for business intelligence management, status of the business intelligence management of Hengtong company are described. Identified problems in the current business intelligence management and analysis of the reasons. Then designed business intelligence system of the Hengtong company. The aim is to establish the practicality of company's business intelligence system, Thereby enhancing business intelligence management of the company. Improve support of management decision, Thereby increasing the competitiveness of the company, Leading enterprises in the fierce competition to gain advantage. |
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