Analysis Of Problems And Countermeasures Of Multinational Pharmaceutical Companies Expand Digital Marketing With Contextual Intelligence

We enter a new era of digital marketing environment change greatly promote marketing strategies to generate new thinking,thinking along with the marketing revolution,corporate marketing model has had a profound impact.The market conditions of different countries and regions worldwide are vastly different.Each specific country or region has its own differentiate government policies,competitive conditions in the local market,social and cultural environment differences,customer behavior habits and aesthetic preferences.The capability to adapt in the local market is particularly important for multinational enterprises to successfully carry out business activities in various markets.The application of contextual intelligence was embodied in the implementation of glocalization strategy by multinational companies.With a global perspective,the enterprise absorb the accumulated and mastered technology,knowledge,experience,etc.and combine the timely adjustment in light of the character analysis of the specific application environment,then successfully play a role,to adapt the strategy to the different environment.Through the analysis of glocalization strategy in China of the global top pharmaceutical company � Pfizer,the paper has brought forward some corresponding suggestions on �how to implement glocalization strategy with contextual intelligence�.This paper tried to analyze the positive effect with implementing digital marketing in the pharmaceutical market.With the particularity analysis of the China pharmaceutical industry,it discussed how to utilize the contextual intelligence for glocalization of digital marketing in given market environment.Based on this argument,digital marketing has been carried out in Pfizer,a top pharmaceutical company,to confirm this argument by actual market behavior.With theoretical analysis and practical application,this paper proved that digital marketing can be fully applied to different regional pharmaceutical market by adjusting globalization strategy with concern of contextual factors in particular market.This is beneficial supplement to digital marketing theory and practice.It also could play a positive role in promoting pharmaceutical industry development by new digital technologies.