Assess The Competitiveness Of Shanghai Marine Industry

In today’s society, the Marine industry has become an important factor of affecting our international competitiveness. With the progress of science and technology, for the development and utilization of ocean resources become increasingly mature, emphasis on the Marine economy is becoming higher and higher. Therefore, the study on the Marine industry is deeper.An area the size of the Marine industry competitiveness is closely related to the overall competitiveness. For a country or a region, how to improve the Marine industry competitiveness is very important. Industry competitiveness research as a focus of research topic, this paper explore the connotation of industrial competitiveness, different scholars’ understanding of the definition and research roots of industrial competitiveness. From the international industrial competitiveness and regional industrial competitiveness is analyzed from the view of two classification, and Marine industries, for example, make a further study on Marine industry competitiveness. On the empirical research method, first using Boston matrix, the selection of main Marine industries development in Shanghai, collect data, comprehensive analysis was carried out on the Marine industry competitiveness of Shanghai. From the basic theory of Boston matrix, classifying the Shanghai Marine industry, and combined with the application rules of Boston matrix, the different types of Marine industry comparing with the national average, and comprehensive evaluation of Marine industry competitiveness of Shanghai. Then, starting from the selected eight typical industry, Marine industry competitiveness evaluation index system, build Shanghai 2007-2011 five years of data, using the entropy method to calculate, depict the Shanghai Marine industry competitiveness sources and trend. Through the analysis can be found, the ocean science and technology development is very important in the Marine industry, especially the ocean power contribution to the whole Marine industry competitiveness is huge, transportation and coastal tourism also has a bigger role. Finally, according to the results, Marine industry to maintain on the Marine industry in Shanghai science and technology support, and to build perfect Marine science and technology market, optimize the structure of Marine tourism industry, to ensure the economic benefits of coastal tourism; At the same time of regulating the administration of Marine transportation and make sound and rapid development of the proposal.This paper is divided into six main parts:The first part is the introduction: this paper introduces the research background, research purpose and significance of this article, and describes the application of the method of research and the research mentality, as well as the innovation points in the process of research.The discussion of the second part is the related theory, including definition of Marine industry and industrial competitiveness, the industrial competitiveness at home and abroad, and the study of the theory of the Marine industry competitiveness.Third part for the Marine industry development present situation, mainly describes the development status and the development characteristics of Marine industry in recent years, and introduces the Shanghai Yangtze river delta region of the development of the status quo, the final will be in Shanghai and the Yangtze river delta region of the Marine industry development in the Marine industry development condition, social benefit and Marine industry, Marine industry four aspects to compare the Marine science and technology, the advantages and disadvantages from the side reaction.The fourth part for the Marine industry competitiveness of the empirical analysis of Shanghai: mainly divided into two major parts. One is the use of Boston matrix analysis method, and then different categories of Marine industry comparing with the national average, and comprehensive evaluation of Marine industry competitiveness of Shanghai. Secondly, choose the main development of Marine industry, and build the evaluation index system, using the entropy method to calculate. Finally, what combining the conclusion carries on the comprehensive summary.The fifth part for Shanghai Marine industry development problems: mainly elaborated in the empirical analysis, it is concluded that some of the problems existing in the development of.The sixth divided into improving Marine industry competitiveness of Shanghai have put forward policy Suggestions: mainly for analysis and the problems, puts forward relevant policies and Suggestions.Innovation point of this article is, through the reference of research scholars at home and abroad, the writer select appropriate competitive factors, and by collating relevant statistical yearbook data, analyze the Marine industry in Shanghai. First of all, using the method of Boston matrix, classify of the indicators of Marine industry in Shanghai, and compared with the national, it is concluded that the advantage and disadvantage industry, then aimed at the problems put forward constructive Suggestions. Second, collect data from 2007-2011, the influence factors of selecting suitable, construct evaluation system, using the entropy value method carries on the empirical analysis. Finally, combining the above two methods, make a summary, it is concluded that more accurate conclusion.During the analysis, it is necessary to solve two key problems: first, the factors affecting the development of Marine industry in Shanghai is numerous, need to select appropriate and directly affect the competitive factors. And how to select, need by collecting historical data to determine; Second, analysis of industry competitive advantage need to choose simple, clear the research method of analysis, to draw lessons from past years a lot of data concerning all aspects of the Marine industry in Shanghai, as well as the detailed policies, material, although you can adopt the method of sampling survey for related enterprises, but acquisition still has certain difficulty, so basic data collection for this topic a big difficulty. Through the study of the two key problems, in order to be more objective, clear analysis from the point of view of the Shanghai ocean industries have competitive advantage.