The Marketing Strategy Analysis Of Sea Water Desalination For Zhongnan Engineering Corporation

In recent years, the desalination industry is booming. Zhongnan Engineering Corporation actively seizes the opportunitiy, emphasising on the desalination business development work, and accumulates a certain amount of resources and experience in the field of desalination, which establishes a good basis for the development of desalination. But there are also some problems, such as slow development, lack of core competitiveness and so on. In order to speed up the desalination business development and set up desalination core competitiveness, it is urgent to study and formulate the desalination business strategy for Zhongnan Engineering Corporation.Firstly, on the basis of summarizing the relevant literature of desalination research status at home and abroad, trends, market prospects and corporate strategic management, this paper makes a comprehensive and in-depth analysis on the external development environment of the the desalination business of Zhongnan Engineering Corporation, and then carries out a detailed analysis of the internal environment advantages and disadvantages factors of Zhongnan Engineering Corporationl,by which summarizing the opportunities and threats faced by the Zhongnan Engineering Corporationl desalination business development, strengths and weaknesses;And then by using the SWOT analysis matrix, the desalination business development of Zhongnan Engineering Corporation strategyare is described in this paper. the development strategy, design, development strategy, the guiding ideology, as well as development goals, and clearly the focus of the implementation of the strategy, and finally further safeguards to ensure the smooth implementation of the strategy for South Africahospital desalination business development to provide strategic guidance.