Developing Strategic Research Of The Cygnet Hotel Management Company

The Cygnet Hotel Management Company is subordinated to The Cygnet Group Company, is the earlier established hotel management company in chongqing. Due to the tourism markets and social circumstances have greatly changed, it encounters a series of problems. For example, the huge competitive pressure, the renting rate of guest room has been keeping on the low level for several years, etc. This dissertation combines with the theory of contemporary Strategy Management and Hotel Management under the background, and puts forward the developing strategy of The Cygnet Hotel Management Company. Firstly, according to the theory of Strategy Management, we can analyze the external circumstances of The Cygnet Hotel Management Company, clarify all kinds of effecting factors. Then, we will make use of the SWOT,EFE,IFE analytic methods to analyze the opportunities,threats,strengths and weaknesses, determinate the developing direction of The Cygnet Hotel Management Company. Secondly, on the basis of analyzing circumstances, we will choose the future strategy of The Cygnet Hotel Management Company, make sure of two developing strategy of economic hotels and group. At the same time, we will integrate the two strategy, formulate the composed strategy of "economic hotel group"of The Cygnet Hotel Management Company, achieve the advantages in the competition. Thirdly, we will put forward the specific operative methods of the composed strategy of "economic hotel group". And, we will implement the secure measure from the organic construction,human resource,marketing and brand, assure the operation of the developing strategy of The Cygnet Hotel Management Company.