Study On The Application Of The Internal Marketing Theory In Human Resource Management Of The Tobacco Business

In China's WTO late era this paper from the tobacco industry takes its entering into the market for a major turning point as the background, which is about its overall organizational changes, business process reengineering, and its efforts to build a tobacco marketing network also seeking to improve customer's satisfaction of the retailers. The core is on the competitiveness of the rapid expansion of the tobacco companies for commercial enterprises --GH case. Internal marketing of the company's research and management of the existing research and its in-depth analysis, as the paper said that the cause of the low quality of the staff, centripetal force was not strong, grassroots organization execution of the main reasons, gives the conclusions as its lack of internal marketing to the people-centered philosophy and methods. On this basis, GH paper further analyzes the company on not only how to conduct internal marketing programs and the design of specific models, but also for the tobacco businesses as a reference to the internal marketing program.