| Agricultural Technology kind of TV show,is a kind of has a huge potentialaudience types of TV programs, aimed at service every people，The benefit ofhundreds of millions of people in the countryside.To serve agriculture,rural areas andfarmers as the direction.For the peasants know gradually，Thus cultivating theextensive rural audience,Such programs not only for China’s vast rural audiences,Inthe city there are a certain number of audience, urban audiences discovered many richinformation in the program. Compared with the homogeneity between urban and ruralareas of developed countries，a high level of urbanization, our country’s urbanizationlevel obviously on the low side, the number of rural population accounts for nearlyhalf of the total population in our country. For our country agriculture class televisionprogram offers huge potential audience. With the audience, with the right position,our country agricultural class television had legs to flourish.TV programs as a type of agricultural class, has a significantly agriculturalcharacteristics. Agricultural class television’s main audience is agriculturalpractitioners. Agricultural groups are widely distributed, different planting patterns,such programs can’t find the right people orientation. Audience of broadcast andviewers of liquidity is also unique characteristic of such programs. Current situationof the development of our country agricultural class television program is inconsistentwith China’s TV show the overall level of development, with the agriculturalproduction development in our country, the pace of the progress of rural life andfarmers’ living standards improve also is not consistent. Prominent contradictions liesin the agricultural class television program number accounts for only a small part ofChina’s TV show total, audience with large quantity of rare form bright contrast.Agricultural problems many kind of television’s development, more questions need to be solved, in this paper, the development of shallow discussion on the types oftelevision shows very unequal.At the beginning of the agricultural class television program was born, itshoulders on the responsibility of education and propaganda to the farmers, suchprograms rigorous and not the content of the entertainment, science but not vulgar, asa scholar of the righteous. Show the contents of the nature often did not interestgeneral viewing of the residents, has nothing to do with the rural people willsubconsciously avoid such programs, to find they need entertainment; otheragricultural class television program in breakthrough is rare in the spring tide ofmarket economy development, to make such programs lost the advantage of the largeaudience. In this paper, we focus on the one hand, discusses the present agriculturalclass TV show new characteristics in the new period, as well as the analysis of suchprograms environment; on the other hand, this paper mainly discusses such shows theexisting problems and from macro and micro aspects of the rationalization measures.This article from agricultural class television producer, different aspects such asthe audience, to our country agricultural class television program do the analysis ofthe system. Summarizes our country agricultural class television’s developmentpresent situation, their own characteristics, the existing problems and puts forward theideas and methods to solve the problem. In addition, this article focuses on China’sagricultural science class television audience research. The investigation of the objectis divided into two categories: one kind is the rural audience; another kind is the cityagricultural science class in the TV show audience. Investigation focused on statisticsin recent years our country agriculture, the change of the countryside and farmers,summarizes the change of farmer’s income level, the growth of the knowledge leveland change the way of thinking, and then summed up the agricultural class televisionprogram and the inner link of farmers’ production and living change. |
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