Status And Development Of University Newspaper In The New Communications Environment

University Newspapers is the official newspaper of both the Party Committee and the school administration. As the leading medium of universities, university newspaper is a part of our news undertakings, which is irreplaceable. Remarkable changes has taken place to the mass media environment since the booming of network in 1990s. So university newspaper has also faced new broadcasting environment. Facing unprecedented opportunity and challenge, the issue of how university newspaper develop is becoming a realistic topic before high school and the staff.Most university newspapers in Zhejiang Province boast a long history and flourish in the wake of China's reform and opening up policy.Take the case of Zhejiang university newspapers,this disseration decribes the development history of university newspapers,demonstrates the realistic tunctions of university newspapers,and clarifies the practical significance of discussing curren development of university newspapers.Starting with both interior and exterior communications enviroment,this disseration analyzes the challenges of current developmengt of university newspapers and proposes the constructive suggestions of sustainable development of university newspapers.