The Research On The Development Process And Current Situation Of China's Digital Newspapers

As an important source of news and information, newspaper is the outcome of the print age. But some great change had happened to newspaper when the digital age came. In our country, Internet technology, digital technology and mobile communicating technology have been utilized in to innovate newspapers as far back as1990s, while newspapes'interacting and converging with Internet and mobile media. Now, almost20years have passed, it shows a brand new, multiple and diverse situation. Abundant versions of digital newspaper products like websites, multi-media newspapers, mobile newspapers, e-papers and news apps have been developed, which means that newspaper has breakthrough the limit of printed media. The recent "29th Statistical Report of China Internet Development" from China Internet Network Information Center (CNNIC) showed that, there had been513million netizens including356million mobile phone users in China by the end of last year, as the popularizing rate of Internet had been increased to38.3%. Besides, the utilization ratio (71.5%) of online journalism had been always ranked higher than other behaviors of netizens. In2009the general income of digital newspaper business was about25billion, making a50%increase. The development of digital newspapers has become a common review of newspaper industry, and officially been taken seriously in China."The trend of digitalization, informatization and internetization must to be conformed to propel the the transformation and promotion of the news publication industry" has been included to the "1025Period Development Planning of the News Publication Industry". Up to now, digital newspapers have come a long way rely on their own, however, they grow up with some inborn shortages. In the case, digital newspapers need to take an unremitting effort to confront the ever-changing industry environment and technology.At first, this thesis will discriminate some different connotation of digital newspapers, and discuss the subsistent versions, merits and demerits of them. And then the performance of newspapers'digitalization will be revealed. In the second step, the development progress of digital newspapers in China will be performed as four stages. The next is the investigation of the current situation of China's digital newspapers in aspect of industrial scale, audience size, application of each type, application of new technology, and survival environment. At the end, I will come to the conclusion of resolution strategies for China's digital newspapers towards their muttons, such as the homogeneity in news content, the failure of traditional profit model, the competition with microblog in the age of Web2.0and the bottleneck in audience size.