The Personalized Information Service Of Information Organization Based On Internet

With the rapid development of network, communications and information technology, the information demand of users is gradually diversified and personalized, the mode of traditional information service in the information organization is more hardly to satisfy the demand for personalized information of the customer's, therefore personalized information service came into being. Personalized information service is a kind of service that based on the existing knowledge structure of customer, which can targeted for users to create information service environment and provide services-oriented, in accordance with its actual or potential information needs, habits and psychological orientation.The paper first introduced the content and features of personalized information service, expounded the theoretical foundation of the characteristic information service from the economic point of view. The second, analyzed in-depth the demand for personalized information and constructed the model of personalized information service based on intelligent agent. The third, carried out a comparative study and concrete realization on application status of personalized information services, including colleges and universities, e-commerce website and information institute. Finally, conducted in-depth study the problems in the process of personalized information service that provided by colleges and universities, e-commerce website and information institute, put forward to a lot of strategies of individual service information of information organizations that need improve and optimize in a network environment, proposed provided a reference for information organizations to meet the information needs of individual users.