Three-dimensional Perspective Based Study Of China's TV Program Evaluation Index System

TV program assessment is TV media in order to enhance program quality and dissemination of results,by the media itself or entrust relevant institutions according to certain principles and standards and procedures, applying scientific methods of program quality and economic benefit and social benefit of evaluation and estimation。Program evaluation index refers to the program evaluation process can reflect the quality of programs of the assessment。Since the 1990s, the concept of TV program evaluation and gradually began to China, and accepted by calling the Chinese TV program evaluation。In the process of the development of China's TV program evaluation index, because of the screen contents have led to the biased, its entertainment, etc。how to avoid the negative effect, make TV media internal competition positive trend, which became the new environment of Chinese TV program evaluation index of new problems facing.Domestic scholars on television have deeper assessment system, but most of the media on the standpoint of political and economic attribute level attributes, in the rapid development of information media today, these thinking on operational and interpretation of sexually explicit is insufficient.。With the rise of the third medium, the scholars recognize that the media prominent in the new era of third-heavy property: Public Property.Science-based, comprehensive, systematic evaluation index setting standards, from the political attributes, economic attributes, the starting point of integration of public property.Based on the program management and media program quality, optimizing the social responsibilities closely TV media and their pursuit, follow the review what and how to review, evaluation result analysis, evaluation purposes of logic thinking,in full consideration and TV program evaluation index system, and on the basis of previous studies program evaluation indexes breakthrough, influence, benefit pattern and quality in three dimensions, to construct a set of exploration in operability, verification, repeatability, adaptable, reflect compatibility of TV program evaluation index system,so as to realize the standardization, the evaluation index and scientific operation.We hope that this paper research achievements of Chinese TV programs for constructing evaluation index system can provide some references to the enlightenment.