Research Of Influence Evaluation Index System

WeChat is a new social networking tool.which sweeps around the world rapidly because of using conveniently and posting message real-time.WeChat influence reflects the user's actual social influence.Evaluating of WeChat influence accurately not only can help users tindvaluable information.but also providesturther expanding applications for WeChat.However.the scientific studies about the WeChat influence are in astate of scarcity.This paper takes the hotel's WeChat Official Accounts as the research object.and deeply studies the influence evaluation of WeChat.On the basis summarizing those existing research on Wechat.and this paper explores the hotel's WeChat Official Accounts influence from theWeChat user's perspective.Summarized the literature.to analyze WeChat influence evaluation index, combining the evaluation goal and the principle of evaluation index system of the hotel's WeChat Official Accounts influence.build the evaluation index system of the hotel's WeChat Official Accounts isdesigned as a complete evaluation system which is composed of the goal layer.the criterion layer and the sub-criterion layer.On this basis.the comparison and analysis of the calculation formula of the WeChat communication force evaluation index is widely used at present.Combining the characteristics ofWeChat Official Accounts of hotel.summed up in this paper.the hotel's WeChat Official Accounts influence calculating formula.Finally.the evaluation index system was applied to Hainan hotel's WeChat Official Accounts.through to the hotel's WeChat Official Accounts observation and data collection.using the calculation formula of the hotel's WeChat Official Accounts influence measure each of Hainan hotel's WeChat Official Accounts influence values and rank. The results showed that Sanya shangrila resort hotel's WeChat Official Accounts influence ranked first.during the period of investigation and research.the total number of reading more than million only six hotels.the average reading more than thousand only 10 hotels.the highest total number of thumb up only 124.1s not hard to find hotel of Hainan province issued the number of articles to read is generallv low by the public.poor thumb up number is low.The reason.have a great relationship with the quality of the article.how to attract a large number oi'followers, promoting the value of fans is a problem urgently to be solved in the hotel.Thus.for their marketing situation.this article also brings up some suggestions andcountermeasures:1.Accuratepositioning.qualityarticles.step by step;2.Graspthe frequency and the best time on releasing information;3.Increase effective fans.pay attention to interact with fans;4.Show Rich and colorful content.