The Culture Characteristics Of New Media

Introduction of new media from the status quo of culture, analyzed the causes of the new media culture and characteristics on the base of the theories of communication, culture, philosophy, economics, sociology and other relevant theoretical knowledge. Through the cultural characteristics of new media to further the new media culture brought about by the various political, economic, cultural and social impact exploration. In addition to concluding remarks, the paper is divided into six chapters, are as follows:Chapter 1, introduction. It's a summary of the purpose and significance of the study, and also the present domestic and foreign research situation and so on. Chapter 2 is an overview of the new media culture. The new media, new media culture and its causes are outlined, its definition, types, characteristics and media and culture, the relationship between new media culture was summarized through analysis, inductive proof method. Chapter 3, the morphological characteristics, through the cultural platform and culture for its powerful media representation and spread of the fusion of partiality are discussed in detail, let us is aware of the whole culture of it. Chapter 4, point to features of the new media culture, the paradox embodied in the struggles of Personality. The new media culture is different from other media culture reflects the many paradoxes has combed from the cultural ecology, cultural construction and cultural adjustment of three levels. Chapter 5 discusses the new media culture to bring this mass carnival entertainment culture feast through the cultural expression, cultural taste and culture to survive. It reflects the cultural characteristics of civilians. Chapter 6, the business value characteristics of the new media cultural and economic is discussed. Pointed out the new media culture brings many a little makes a mickle commercial effect by the knowledge economy. Chapter 7, summarized the new media culture brings the function. The Media Literacy for the new requirements in this highly complex culture system. Paper use the method of examples and theoretical arguments demonstrate combined with Chinese culture, using "new" "old" media comparison analysis, for new media culture system scan, dig various cultural characteristics of the internal. And points out it bring the popularity of media literacy. In the end, the whole article on the context and re-interpretation of new media culture characteristics. Closely combined with Chinese characteristic socialism harmonious society construction, discusses the new media culture of people's material, system, behavior and mental aspects of the positive and negative impacts, and come up with the writer's ideas about how to develop soundly under the circumstance of a harmonious society.