Famale Image Of Net Sports News

A new trans-discipline research referred to Feminist Media Studies or Women and Mass communication came into being with the feminism permeating through all the social studies.This article was based on the feminist perspective to look at female image of net sports news in daily life, analyzed the formation reasons of female image of net sports news and the impact on society.Female image was created by cultural and institutional,and then became the stereotype of consciousness.This impression, once formed, will be reproduction, enhanced and exaggerated by the network media, thus affecting the entire society's understanding of female image. At the same, the stereotyped image of women made in network sports coverage, in turn, would have an impact on the women themselves.This article also attempted to explore what kind of impact female image of net sports news brought to the community.Although women occupied a certain amount of spatial coverage in the network sports reports, but the image and role of women was single, stereotyped and still in the state of alienation. Behind the "sex equality",whether female image of net sports news still with the characteristics of a strong patriarchal voice would be discussed in this paper.In this paper, from a theoretical perspective of feminist media study, aimed to conduct research on female image of net sports news under criticism horizon and then revealed how to achieve gender equality in the network sports coverage.By analyzing a large number of network sports coverage,classified the type of female image,interpreted female image, analyzed the characteristics of female image, explored the formation reasons of female image of net sports news and the impact on society, finally, made a few strategic outlook about how to break through female image of net sports news. The fourth part of the papers selected the sports network sports coverage of Chinese network, Sina, Tencent, Sohu, Yahoo Network and the six major sports Web site home page for multi-angle, multi-level research, by using convincing data,diagrams, text and other cases analyzed and summarized the types and causes of female images. After exploring the characteristics and causes of female image of net sports news, proposed strategy for concrete action on the network how to propose concrete actions to achieve gender equality, outlines recommendations for further research in this thesis and described female image of net sports news research prospects in the context of feminist media studies.