The Research On Network Video Users' Behaviorism Psychology

In recent years, Network video with the rapidly speed far exceeded expectations developed into an important medium for people. Network video has become a new platform for the exchange of image information. The research of network video users is benefit of analyzing the impact of internet video on social development, and through it we can actively guide it and avoid its negative effects. In this paper, using the dissemination of analytical methods of psychology, author focus on analysis of the psychology of online video users and how it affects the process.As a rapidly expanding group, there is different between online video users from the past in the psychological aspects. The characteristic of online video users is reflected in the individual Consciousness, strengthening social ties, the characteristics of virtual society, the ability to choose and participate in video production. Paper used online video users of psychological and behavioral characteristics of the video as the basis for a network user environment of psychological behavior, Including the individual emotional environment, individual cognitive environments, individual control environment, the feedback environment four internal environment as well as the external environment such as video, time, groups. From which to extract the controllability five factors of online video user's behaviorism psychology namely, emotional factors, knowledge and experience factors, factors that control strategy, video elements and the effect of factors, focus on the influence of these factors and the mechanism of role conditions. Finally, the analysis of online video users the process of behaviorism psychology, which have five stages:the formation of the initial appearance stage, characterized formation stage, the formation of meaning construction phase, the formation of emotional understanding of the formation stage of construction phase and affection.